Research

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Mobile Commerce

Here are miscellaneous findings in relation to the mobile commerce sector…

  • The number of mobile payment users worldwide will exceed 108.6 million in 2010, a 54.5% increase from 2009 when there were 70.2 million payment users.
  • Mobile payment users will represent 2.1% of all mobile users in 2010.

-Gartner

World Mobile Penetration by Country

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CountryMobile Phone Penetration
Macao, China206.43
Hong Kong, China190.21
Saudi Arabia187.86
Montenegro185.28
Panama184.72
Antigua & Barbuda184.72
Cayman Islands177.65
Viet Nam175.30
Libya171.52
Suriname169.64
Russia166.26
Oman165.54
St. Kitts and Nevis161.44
Kuwait160.78
Maldives156.50
Finland156.40
Anguilla156.27
Lithuania147.16
Austria145.84
United Arab Emirates145.45
Dominica144.85
Croatia144.48
Singapore143.66
Luxembourg143.27
Portugal142.33
Albania141.93
Argentina141.79
Bulgaria141.23
Trinidad & Tobago141.21
Czech Republic136.58
Seychelles135.91
Bermuda135.82
Italy135.42
Israel133.11
Qatar132.43
Uruguay131.71
United Kingdom130.25
Serbia129.19
Barbados128.07
Germany127.04
Guatemala125.57
Honduras125.06
Armenia125.01
Bahamas124.94
Denmark124.41
El Salvador124.34
Bahrain124.18
Switzerland123.62
Kazakhstan123.35
Estonia123.24
Aruba122.62
Faroe Islands122.05
Malaysia121.32
St. Vincent and the G.120.54
Hungary120.32
Poland120.18
Taiwan, Province of China119.91
Vanuatu119.05
Ukraine118.66
Botswana117.76
Grenada116.71
Netherlands116.23
Fiji116.19
Chile116.00
New Zealand114.92
Romania114.68
Sweden113.54
Belgium113.46
Jamaica113.22
Norway113.15
Spain111.75
Malta109.34
Brunei Darussalam109.07
Iceland108.72
Slovak Republic108.47
Greece108.22
Falkland (Malvinas) Is.107.86
Belarus107.69
Jordan106.99
Gabon106.94
Tunisia106.04
British Virgin Islands105.40
Korea (Rep.)105.36
Ireland105.18
Slovenia104.55
TFYR Macedonia104.51
Brazil104.10
St. Lucia102.89
Gibraltar102.59
Latvia102.40
Ecuador102.18
Australia101.04
Thailand100.81
South Africa100.48
Puru100.13
Morocco100.10
Greenland100.09

-ITU World Telecommunication / ICT Indicators Database

Mobile Payment Users by Region for 2010 (units in thousands)

Western Europe7,127
North America3,502
Asia/Pacific62,828
EMEA (Europe, Middle East, and Africa)27,091
Latin America8,010
Total108,558

-Gartner

Applications

  • Worldwide mobile gaming end-user revenue if forecasted to surpass $5.6 billion in 2010, a 19% increase from 2009 revenue of $4.7 billion.
  • 70-80% of all mobile consumer applications downloaded are mobile games and 60-70% of these downloaded games are free.

-Gartner

  • 38% of smart phone users access social networking sites via their mobile phone
    • Facebook via mobile grew 112% in the past year
    • Twitter via mobile grew 347% in the past year

- comScore

  • More than 100 million users access Facebook via their mobile device

-The Nielsen Company

  • Consumers will spend $6.2 billion in 2010 in mobile application stores worldwide.
  • Downloads will exceed 4.5 billion in 2010, 8 out of ten which will be free to end users

-Gartner

On-the-Go Mobile Audience Top Mobile Application Categories (Q1 2010, % of users)

Application Category% of Users
Social Networking63%
Weather60%
News and Reference60%
Travel45%
Music and Entertainment36%
Games36%
Utilities and Productivity31%
Sports30%
Business and Finance29%
Lifestyle20%

-JiWire Mobile Audience Insight Report

Average Number of Applications Downloaded on Smart Phones

Phone Type# of Apps
Average Smart Phone22
iPhone37
Android22
Palm14
Windows Mobile13
Blackberry10
Other16

-The Nielsen Company

Most Popular Applications For Smart Phones

Smart PhoneFacebookGoogle MapsWeather Channel
iPhoneFacebook (58%)iTunes (48%)Google Maps (47%)
AndroidGoogle Maps (67%)Facebook (50%)Weather Channel (38%)
BlackberryFacebook (57%)Google Maps (34%)Weather Channel (28%)

-The Nielsen Company

User Overall Satisfaction with Application Store

App Store NameSatisfaction (%)
Blackberry App Worldwide58%
Apple App Store84%
Android Market Store81%
Windows Marketplace Store56%
AT & T Application Store64%
Sprint Application Store65%
T-Mobile Application Store66%

-The Nielsen Company

Couponing States – Top Coupon Mobile App

  • Georgia
  • Oklahoma
  • Alaska
  • Missouri
  • Tennessee
  • Louisiana
  • Texas
  • Alabama
  • Indiana

-Coupons.com, July 2010

Coupon Access Location – Top Coupon Accesses via Mobile

  • Ready to eat cereal
  • Yogurt
  • Refrigerated dough
  • Vegetables
  • Lunch meat
  • Dessert items
  • Portable snacks
  • Nutritional snacks
  • Cheese
  • Bottled water, non-carbonated

-Coupons.com, July 2010

Location-Based Services

  • More than 21 million mobile EU-5 users ages thirteen and older used their mobile handset for navigation

- comScore

EU-5 Mobile Handset for Navigation

Country# of Phones
UK5,700,000
Germany3,870,000
Spain3,312,000
France3,518,000
Italy4,879,000

- comScore

of smart phone users access social networking sites via their mobile phone

  • Facebook via mobile grew 112% in the past year